In line with the "Support to Preparation of the National Strategy for Harmonization with the EU Acquis in the “Right of Establishment and Freedom to Provide Services” Chapter – Relaunch" Project (Services Project), the technical assistance team (TAT) of the project, organised brainstorming workshops on 25, 26, 27 November 2015 at Ankara Kavaklıdere Holiday Inn Hotel on Services and Professional Qualifications Directives. During the workshops, SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis and PEST (Political, Economic, Social, Technological) Analysis techniques were implemented.
In October and November of 2015, the Services Project organised 3 technical study visits different EU member states, namely Romania, The Netherlands and The United Kingdom, with the participation of the representatives from the relevant stakeholder institutions. By means of raising awareness of the participants on the subject, the importance of their contribution to technical assistance for preparation of national strategy, one of the overall objective of the project is to getting higher and also their support in the studies for the establishment of the “Points of Single Contact (PSC)” and “National Contact Points (NCP)”, targeted to be other significant outputs of the project, is strengthening. In this context, these brainstorming workshops were intended to be a ground setting activity for the establishment of PSC and NCP structures which are going to serve in the scope of “Right of Establishment and Freedom to Provide Services”.
By applying creative idea generation methods and techniques, active participation of the stakeholders in activities were ensured from beginning to the end, and mutual opinions, considerations and recommendations of the stakeholders were received on PSC and NCP regarding legal, administrative and infrastructural issues.
With SWOT Analysis technique, consideration and identifying of the positive and negative internal and external factors were objected, with regard to strategy and action plan required for the establishment of PSC and NCP in Turkey, from the point of view of the stakeholders. With PESTEL Analysis technique, receiving opinions on the political, economic, socio-cultural, technological, environmental and legislative factors utilised when planning/modelling an institution/unit to evaluate the environment in which it is active is objected.
Findings of the SWOT and PESTEL analysis carried out in the framework of the Services Directive and Professional Qualifications were transformed into a final report by being evaluated independently and relationally.